Hermes is highly respected luxury brand and has a rich heritage which lives up to their mission statements. They always strive to excellence and perfection to exceed customer satisfaction.
Personal selling is very important to Hermes because the brand and the product have a high value as well as custom made and hand made. It is a neigh market compares to other commodities. For that reason, the brand isn't highly advertised or ever consider sales because it will decrease the value of the brand. Customers have guarantee of quality, caftmanship, timeless design, and rarity.
Inside an Hermes, there are personal shoppers or stylists who will guide and help you find the right product for you though the store. They will walk right beside you and answer any questions you may have regarding the products. These sale associates are highly trained to be knowledgeable of all the products in the store, so they are not hesitant to answer any questions. They are close to brand consultant. However, to keep their customers engage and involve, they post latest campaign on their social media such as Facebook and instragram. Many celebrities post their photos wearing Hermes clothes as well as handling their famous Birkin bags. It although doesn't sell the product but helps expose the products to wider group of people regardless of age, sex or race.
Her's sale philosophy is beyond making the highest sales unit, but making sure that customers satisfaction is their priority in order to maintain a priceless relationship with them. In addition, to every purchases, Hermes packs their goods in a delicate high quality dust bag which is put inside an iconic orange Hermes box again. Then lastly tied with an Hermes printed ribbon. Although I do not see that it adds value to the good but it well compliments the product itself. It reminds customers that they treat their products with care as well as their customers.
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