Consumer Decision Making

There is always something that drive us to purchase something whether it is necessary or not.

Consumer decision making is very crucial to the brand's marketing. We buy products for various reasons. There are 9 reasons that make consumers choose Hermes Birkin bag:

1 Quality over quantity, nobody in the market makes bags by hand like Hermes and that says everything about the brand and the quality of the bag itself.  Every bags are a piece of art which are handcrafted by Parisian artisans. 2. Many designers sell expensive bags, but does it really expensive nor look expensive? 3. Owning a Birkin doesn't only mean that you have a good taste, but it also shows status. There is no need to impress people because the bag will do it. 4 Color is the key. Dying leather is a very tricky process because the color often fades quickly when being uses a lot. Hermes has bags in every color including rainbow and they do it very well in getting the right shade. 5. Versatilities is the key to the Birkin bag. It can be use from a very casual event to a highly formal events. The brand also offer variety of products from clothing to accessory to housewares. 6. Hermes can also customized your bag with possibly any materials from gold to diamonds. 7. When there's a major buy, there has to be trust with whom you are buying. Hermes is one of the few independent company that is still own and run by family. 8. Hermes doesn't beg celebrities to carry their bags around because every bags deserve a respect. 9. Every handbags hold its value which means that it can be sold with a higher or similar price. Hermes offer a spa service to their Hermes loyalty to repair their bags to as close as new as possible. I think these reasons give consumers enough knowledge of why people are willing to drop a huge chunck of their money for a bag at an Hermes store as well as everything else. There will be a lot of people who will doubt buying Hermes products because of its hefty price tag. It is part of financial risk that they will need to make just like everything else they buy. I believe that everything we buy is an investment, so choosing wisely is the key to success to in managing money no matter how much you have