Product Concepts

The goal of any brand is the differentiate their product from the rest of the market and that is when a unique product concepts comes in to play for Hermes in a luxury good world. Hermes has amazing done product line extension. From producing saddles from the beginning of the brand, now it has a variety of product lines from leather goods, perfumes,  accessories, bedding, decorative objects, clothing, and etc. 

Luxury goods are common known as specialty goods because they are not widely available and expensive. Hermes products are known to be made by hand with the highest quality, so there is no doubt that their goods will come with a hefty price tag. The most highly demanded product item is the Birkin bag with often comes in a variety of color and exotic materials. Here are a few examples; 

Besides all the fancy bags, Hermes also have a product mix that serve their Hermes loyalty in everyway.  For a few, luxury is a lifestyle and some like to show their brand loyalty by using different kind of products their favorite brands have to offer. Luxury defines social status. It provides a reference of a good taste. These following products are custom made and not available in store as there is not enough demand in the market. 

Porceline

It is going to be an expensive game.

While I think Hermes also has a very selection of shopping products that include watches, jewelry, perfumes, and scarves. They are still expensive compare to other brands, but affordable compare to other product on their product mix.

The logo of Hermes was first designed and introduced in 1950's. It compromises of a Duc carriage which is attached to the horse to symbolize the origin of the company of a horse saddles manufacturer. The orange color gives its unique and edgy style to the brand.  Their advertisements are often display in French to highlight the origin of the company and its authenticity.