Advertising, Public Relations and Sales Promotion

Hermes is known for every luxury goods they make from handbags, scarves, clothes, accessories, shoes, and etc. When it comes to advertising, it is very important to them to to close the medium and accurately go through media planning in order to accomplish a successful ad campaign that deliver the message. There is a ad campaign of Hermes back in 2008 that could still remember till today because of its extravagant. In my opinion, the elephant is a sign of power. The colors are miraculous beautiful on the pain black skin of the animal. It also show feminism because of the tone of the color and the designs on the elephant. 

Hermes Ads are targeted current consumers and new consumers. Advertisting can be found in high ends fashion magazine that only target toward consumers who have more purchasing power. Ads are on the site as well as their Facebook page. Sales promotion, rebate,and coupon have never been a strategy for Hermes to reach out for their customers because its value is beyond the number of units being sold. In addition, they also have video of different ads  to reach out their customers. When it comes to royalty marketing program, Hermes does it by never lower their band products quality and that's what keep their customers coming back through generation. It is also easier to acquire customers when the satisfaction is proven through generation