Marketing Communications

Competitive advantage of Hermes is the incredibly timeless products that are made with highest quality which also meant to use a lifetime. The right marketing channel is very important to the overall image of the brand. It takes decades to build reputation yet it takes tremendous effort to keep it. The way the brand communicate with its old and new customers is crucial when it comes to customer relationship as well as acquiring new customers. Most high end brands do not promote itself as their reputation comes from its true value of the products and services it's offering.
Hermes uses intergrated marketing communication by establishing a page on Facebook to connects with their younger customers. Customers can also view all of the products online. However, very few customer will make a purchase online because of its exclusiveness of the products. When the products are expensive, there are many decision making involve before making a purchase. For example, women would like to see how their purse would look when they handle it and how would the real material would feel in their hands. It is very important to physically touch and smell the products. Another example would be purchasing a perfume. the bottle might look attractive and give consumers temptation to buy. However, people would need to go into a store to smell because there is no other way for them to deliver the smell. For that reason, a store is an important channel to many brands to use a showroom for their customers to come, see, and touch the products.