Ethics & Social Responsibility

Luxury and Sustainability seem to be the opposite words, but I think we can all agree that it feels good to be able to give back to the society in any which way we possibly could.  Some people are even willing to switch brands to the one that gives back. 

I believer that the values luxury brand like Hermes stand for align perfectly with green practices as it focuses on timelessness, durability, innovation, and fine craftsmanship. These are all of the characteristics that mirror the underlying goals of sustainability and social responsibility.

Birkin 

Its timelessness is what makes the Birkin bag sustainable because its durable and long lasting quality. Besides the quality of the bag itself, Hermes also offers spa package to the bag such as repairing minor scratches and etc that even helps the bag last longer. Uniqueness of the craftsmanship is the soul to the bag and the brand.

In addition, Birkin bags are handcrafted in Hermes factory in Paris, France which also known as their original workshop. In a month, the shop is expected to produced 15 crafted bags. For these reasons, it is able to reduce carbon footprints unlike mass production of other brands which cause global warming and other environmental issues. I believe that anything that we buy is an investment. Although the bag comes with a hefty price tag but it is truly worth the quality. There is no question asked that we all want a product that can last a life time. That's why sustainable products are very important. 

Here's the inside of the Hermes factory and part of the making Birkin bags:

According to the Guardian, slow fashion is the heart of the brand ethos which also known as sustainability and durability. Although, Birkin bags are inaccessible to the majority of people, it is very interesting to see that their profit has only been higher in the recent years. To sum up, quality is the true value of any products. The idea of luxury goes beyond price tag as it also symbolizes social status and personality of the owner of the product.