Friday, January 30, 2015

Brief History and Mission Statement

Hermès is a French manufacturer established in 1837, today specializing in leather, lifestyle accessories, perfumery, luxury goods and ready-to-wewar. Its logo, since the 1950s, is of a Duc carriage with horse.

Thierry Hermès (1801–1878) was born in Krefeld (Germany) to a French father and a German mother. The family moved to France in 1828. In 1837, Thierry Hermès first established Hermès as a harness workshop in the Grands Boulevards quarter of Paris, dedicated to serving European noblemen. He created high-quality wrought harnesses and bridles for the carriage trade, winning several awards including the first prize in its class in 1855 and again in 1867 at the Expositions Universelles in Paris.


Hermès Frères advertisement, 1923

Hermès's son, Charles-Émile Hermès (1835–1919), took over management from his father and moved the shop in 1880 to 24 rue du Faubourg Saint-Honoré where it remains to this day. With the help of his sons Adolphe and Émile-Maurice, Charles-Émile introduced sadderly and started selling his products retail. The company catered to the élite of Europe, North Africa, Russia, Asia, and the Americas. In 1900, the firm offered the Haut à Courroies bag, specially designed for riders to carry their saddles with 
them.




The Hermès scarves became integrated into French culture. In 1938, the Chaîne d'ancre bracelet and the riding jacket and outfit joined the classic collection. By this point, the company's designers began to draw inspirations from paintings, books, and objets d'art.




The Birkin, another famous Hermès handbag was named after English actress,Jane Birkin,who lives in France. After a chance encounter with Jean-Louis Dumas, she complained that her "Kelly" bag was not practical for everyday use. Consequently, he invited her to France where they co-designed the bag. 



The fashion label being based on the concept of “quality over quantity” is one of main reasons that Hermès has been so successful.



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