When it comes to the world of marketing, it is important to know the demand of your product prior to launching the product. The demand for crocodile leather bags of Hermes is in very high demand. On average, Hermes is able to produce approximately 3,000 crocodile leather bags while it takes the skin of 3-4 crocodile to make one bag. Currently Hermes is breeding their own crocodile in a farm in Australia. In order to prevent the expensive exotic skin from bites, these animals need to be kept separate from one another. The skin is a raw material which will be then go through several processes before becoming a component part.
Evaluation Criteria includes quality, service, and price.
Quality has always been a priority for Hermes and that is what stands out from the rest of other luxury brands. For example, in order to put together a bag, it takes a craftsman aka an artisan to do so as details are need to be extremely neat and accurate. Each stitches are done by hand. When it comes to service, every Hermes stores, have a specialist for certain product such as a silk specialist for their scarve line. Also you can your Hermes bag in any color possible because you can order i tot be made for you. You can also drop your bag off for a repair for discoloration or to fix other issues. That is what takes their service to the next level as other brands haven't able to do. On the other hand, the price point can perceive as expensive, but it depends on ones perception. The price is definitely well worth the quality that will last a very long time.
